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EMA H:Story

· Organization






    In September 2016, the Board of Supervisors formed a second rave task force (the first was in 2010), which drafted health and safety recommendations. Though the county tabled a proposed rave moratorium — which EDM community advocates claim would have constituted a First Amendment violation — responsibility fell to the task force to address the problems plaguing raves.

    The 16-person EMFTF was chaired by county health and safety officials and law enforcement, while members of the EDM industry and residents also provided input. Representatives from the two largest EDM festival companies, HARD Events and Insomniac, Inc., were also present, as were representatives of Live Nation, which promotes both events.

    The recommendations finalized by the task force will keep the minimum age of entry for EDM festivals at 18, rather than a proposed 21-and-over restriction, and will increase law enforcement and emergency responders, security screenings, and drug education information. Solis, who had suggested a temporary ban on raves in the county, called the decision “a step in the right direction.”


    Electronic Music Alliance Advises Los Angeles County Electronic Music Task Force And Announces Minimum Industry Standards​


    In early August 2015, L.A. County Board of Supervisors called for a moratorium on electronic music events to be held on county land and in county-owned venues. Additionally, the L.A. County Electronic Music Task Force was created-and has been meeting since September 2015-to assess if such events should be banned or if steps can be taken to improve event safety. On November 5th, Janine Jordan, the Electronic Music Alliance (EMA) Executive Director and head of the Electronic Music Community Subcommittee for the L.A. County Electronic Music Task Force, will lead a presentation outlining harm reduction strategies that could make the moratorium unnecessary. Jordan's subcommittee is comprised of event attendees, experts, and on-the-ground service providers, who have identified best practices in ensuring attendee safety. These practices are based on decades of research and harm reduction program evaluations at electronic music events.​ Source


    Electronic Music Alliance (EMA) has helped form an EDM specific “safer party life” coalition of several established groups who have been working within the festival and event safety sphere for years to create more intra-dialogue and action for industry safety best practices, to address alcohol and other drug use with health-centered educational messages, and provide onsite harm reduction. These groups include DanceSafe, the Drug Policy Alliance (DPA), Mutual Aid Response (MARS), Zendo Project, The Festival Lawyer, Amplify Project, and AFP Creative. The coalition is advocating for better peer education, on-site drug information and checking, literature on hydration and heatstroke, free water, sexual health resources, “chill out” spaces, mobile outreach teams and education about state and city Safe Harbor ("Good Samaritan") laws which prevent individuals from being prosecuted if they or a friend is experiencing an overdose and they call 911 or ask for medical assistance.




    EMA had the exclusive privilege to co-host SOA (State of the Arts) at the Vortex Dome in L.A.

    Electronic Music Alliance is a 501(c)(3) public charity and non-profit organization uniting the edm community to be the “Sound of Change”; cultivating, collaborating, and celebrating social responsibility, environmental stewardship, community building, and volunteerism.

    It’s our mission to encourage fans, artists and industry leaders from the electronic music community, to work toward positive change, by supporting local charities, participating in community volunteerism events, and implementing standards that will not just keep the edm eco-system competitive, but at the forefront of sustainability.



    (EMA) as a global membership alliance of the electronic music industry and community:

    • Educates and activates our members to achieve positive social change by setting and implementing standards for social, ethical, and environmental responsibilities
    • Advocates on behalf of our members to safeguard the electronic dance music community’s rights.

    Ethnographic documentary, Electronic Awakening, debuted in San Francisco on Sunday, October 2, 2011 as part of a series of screenings in the U.S. and Europe.

    Electronic Awakening a film from director A.C. Johner and executive producer Julian Reyes of Keyframe-Entertainment, also celebrated the San Francisco launch of the Electronic Music Alliance. The EMA is a 501(c)(3) organization founded by Janine Jordan of Green Wave, with a board of directors including members of The Crystal Method, and founders of Insomniac. The EMA is committed to promoting electronic dance music as a culture and an art, while at the same time creating a bridge of eco-awareness and activism between the electronic dance community and the world at large. They focus on educating, empowering, and setting people into eco-action through individual and community collaboration. With the introduction of the Electronic Music Alliance to the San Francisco dance scene they seek to inspire the community to become the “Sound of Change,” and support planetary sustainability through various initiatives.

    "In Electronic Awakening, director Andrew Johner lifts the veil on an underground spiritual movement that has developed within electronic music cultures worldwide. This close encounter with the mysticism of rave questions the origin of religion, and offers insight into the future of man’s spirituality. It investigates this culture’s significance to the prophecies of 2012, how this bizarre and sacral relationship to electronic music has evolved the group over time, and where it all seems to be leading them...."

    Electronic Awakening featured footage from Daniel Pinchbeck, Alex Grey, Terence McKenna, Ken Kesey, Erik Davis, Starhawk, Michael Gosney and music by Shpongle, The Crystal Method, Random Rab, Phuture Primitive, Androcell, and many more.

    Ken Jordan, a member of The Crystal Method. While performing, Jordan stood in solidarity with the Movimento Xingu Vivo, wearing the movement's t-shirt and shouting "Stop Belo Monte!" during one of his sets.


    EMA hosted the founding fundraiser at the Belasco Theater featuring Grammy nominated artists and special guest Captain Paul Watson of the Sea Shepherd Conservation Society.

    Accoring to our website then, "The purpose of the Electronic Music Alliance is to both unify the industry in order to leverage the collective power of the electronic dance music culture, as well as to celebrate leaders in the electronic dance music community: the DJ’s – Performers – Promoters – People who create positive change in the world!​ ELECTRONIC MUSIC ALLIANCE (EMA), is a project of Green Wave, a 501(c)(3) eco-awareness-charity group that focuses on educating, empowering, and setting people into action through individual and community collaboration. The Electronic Music Alliance’s unified mission with the involvement of the dance music community, is to be the “Sound of Change,” and support planetary sustainability through various initiatives. Inspired by the Earth Charter, EMA promotes the transition to sustainable ways of living and a global society founded on a shared ethical framework that includes respect and care for the community of life, ecological integrity, universal human rights, respect for diversity, economic justice, democracy, and a culture of peace. All members recognize and try to honor our Manifesto."


    In 2010, EMA was an idea. It began with the idea that the global electronic music community from fans to artists to industry should unite to infuse more environmental and health and safety responsibilty into the scene while celebrating and encouraging more philanthropy and volunteerism. The logo was created (based off of the 1970's ecology logo) and outreach was made to admired nonprofits to offer them network talent for their fundraisers. We called that initiative "Play it FWD'.


    At the end of 2010, EMA representative and co-founder, Monica Salazar attended and spoke at a Sacramento hearing organized by "Save the Rave" in regards to the new "Rave Act" proposal.

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